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BankAtlantic Launches First President's Day Weekend Sale

Florida’s Most Convenient Bank Continues to Embrace its Retail Strategy

Ft. Lauderdale, FL – February 13, 2006: BankAtlantic, Florida’s Most Convenient Bank, today announced that all 78 stores will be open as usual Presidents Day, and will also offer special incentives during the banks first Presidents Day weekend sale. The weekend sale offers those who switch to BankAtlantic a Caribbean cruise for two plus $77 in spending money , along with many of BankAtlantic’s regular outstanding services like free checking, free BankAtlantic gold debit card, free Online Banking & Bill Pay, free automated coin counting, free 24/7 customer service and free telephone banking. For promotion details visit BankAtlantic.com

“Since BankAtlantic is open 360 days per year, including holidays such as Presidents Day, we wanted to celebrate with the bank’s first President’s Day Sale,” said Jarett Levan, president of BankAtlantic. “This year we are inaugurating a five-day program giving potential customers an even greater incentive to join the BankAtlantic family of customers.”

BankAtlantic has rewritten the concept of banking and has utilized successful strategies in retailing for the banking industry. The result has been steady and significant growth in core deposits over the past three years. Most recently, BankAtlantic reported opening 67,000 new low cost deposit accounts in the fourth quarter of 2005 alone, much of it attributable to the new strategies enacted. Incorporating the Presidents Day weekend sale is just another way BankAtlantic hopes to encourage people to venture into the store for a unique banking experience.

All BankAtlantic stores are open Monday through Saturday, 7:30 a.m. to 8:00 p.m. and Sunday 11:00 a.m. to 4:00 pm, with select locations open till midnight. President’s Day hours, Monday February 20th, are 7:30 a.m. to 8:00 p.m.

About BankAtlantic:
BankAtlantic, "Florida's Most Convenient Bank", with $6 billion in assets and 78 stores is one of the largest financial institutions headquartered in Florida and provides a comprehensive offering of banking services and products via its broad network of community stores throughout Florida and its online banking division - BankAtlantic.com. BankAtlantic has 78 stores and operates more than 200 conveniently located ATMs. BankAtlantic is open 7 days a week* and offers holiday hours, extended weekday hours, including several stores open until midnight, Totally Free Online Banking & Bill Pay, 24/7 Customer Service Center, Totally Free Change Exchange coin counters and free retail and business checking with a free gift. For further information visit www.BankAtlantic.com

* A few locations have limited 7 Day Branch Banking due to building restrictions.

Contacts:
Hattie Hess, BankAtlantic, 954-940-6383, hhess@bankatlantic.com
Caren Berg, Boardroom Communications, 954-370-8999, caren@boardroompr.com.

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