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**Media Alert** BankAtlantic is Opening its Palm Harbor Store

"Florida's Most Convenient Bank" opens its 95th location

WHO: BankAtlantic, “Florida’s Most Convenient Bank”

WHAT: Celebrating the official opening of its Palm Harbor location with Grand Opening special offers.

WHY: Palm Harbor store is opening 7 days a week with extended hours.

WHEN: Saturday, July 14, from 7:30 AM to 8:00 PM and Sunday, July 15, from 11:00 AM to 4:00 PM

WHERE: 32491 US Highway 19 North, Palm Harbor, FL

The Palm Harbor location marks BankAtlantic’s 95th store location and 15th location in the Tampa Bay area. The new store will celebrate its grand opening on Saturday, July 14 and the community is invited to join the festivities with special offers throughout the day.

Throughout the grand opening weekend, those who open a retail checking account with at least $50 are eligible to receive a SubZero Cooler Bag, or with a $500 balance and either direct deposit or Autopay you can receive a 13” color TV. In addition, open a personal checking account with a $500 minimum deposit, or a business checking account with a $1,000 minimum deposit, and receive a $77 welcoming gift card. Other exclusive products offered during the Palm Harbor grand opening include a 12-month CD at 5.47% and The Edge Money Market account with a 90 day guaranteed rate of 5.07%.

BankAtlantic’s newest location is open for your convenience 7 days and 80 hours a week from 7:30 AM until 8:00 PM Monday - Saturday and 11:00 AM to 4:00 PM on Sunday.

About BankAtlantic:
BankAtlantic, "Florida's Most Convenient Bank", with $6 billion in assets and 95 stores is one of the largest financial institutions headquartered in Florida and provides a comprehensive offering of banking services and products via its broad network of community stores throughout Florida and its online banking division - BankAtlantic.com. BankAtlantic operates more than 250 conveniently located ATMs. BankAtlantic is open 7 days a week* and offers holiday hours, extended weekday hours, including several stores open until midnight, Totally Free Online Banking & Bill Pay, 24/7 Customer Service Center, Totally Free Change Exchange coin counters and free retail and business checking with a free gift. For further information visit www.BankAtlantic.com

* A few locations have limited 7 Day Branch Banking due to building restrictions.

Contacts:
Hattie Hess, BankAtlantic, 954-940-6383, hhess@bankatlantic.com
Caren Berg, Boardroom Communications, 954-370-8999, caren@boardroompr.com

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