BankAtlantic and the BankAtlantic Foundation Join the United Way of Broward County's Project Lifeline Initiative
FORT LAUDERDALE, Florida – May 4, 2009 – BankAtlantic, Florida’s Most Convenient BankSM and the BankAtlantic Foundation today announced that they have joined forces with the United Way of Broward County's Project Lifeline initiative.
Project Lifeline is the United Way of Broward County's response to the increased demands being placed upon the agencies and organizations in our community due to the economic hardships now facing so many of our county's families. The health and human services community is seeing tremendous need for shelter, food and other basic needs. 2-1-1 First Call for Help, Broward's community information line, is receiving more than 50% more calls for assistance than last year and United Way's partner agencies that help serve families and seniors in need are seeing a growing demand for services.
“Supporting Project Lifeline and helping people in need is quick and easy. Bring your change into any Broward County BankAtlantic branch during the month of May and deposit your change into our Change Exchange coin counter machines. Your change will be used to make a direct donation into an account BankAtlantic has designated for Project Lifeline. It’s that easy!” commented, Jarett Levan, CEO of BankAtlantic. “Project Lifeline will help families in our community hit hardest by the economic crisis to get back on their feet. We all have jars, bowls, pockets and purses with loose change, and that change, no matter how small, can make all the difference in someone’s life.”
The United Way of Broward County's goal is to raise $1 million for this initiative that will go towards providing immediate help to our citizens most affected by the downturn of the economy. Relief will be provided in two major areas:
• Increasing the amount of food available at the food banks and improving the delivery system to transport this food to our county's food pantries.
• Keeping families in their homes by providing the financial, legal and employment resources they need to keep afloat.
About the United Way of Broward County: The United Way of Broward County is a volunteer driven, community-based, nonprofit organization with a mission to improve the lives of individuals and families in Broward County. United Way of Broward County unites the resources of donors, volunteers and agencies to identify and target the community’s most pressing needs and create measurable results that have the greatest impact. When you support United Way of Broward County, you help ensure a stronger, healthier community.
For more information or to become involved with Project Lifeline by volunteering or through financial contributions, please contact Mary Lynn Lovejoy at 954-462-4850, ext. 227, email to mllovejoy@unitedwaybroward.org, or visit www.unitedwaybroward.org
About the BankAtlantic Foundation: Founded in 1994, the BankAtlantic Foundation’s mission is to enhance the quality of life in the Florida communities served by BankAtlantic. Working together to carry out the mission, the BankAtlantic Foundation and BankAtlantic associates give their time, talent, and resources to help children and families in need, provide arts and cultural exposure to the broader community, support education, and sponsor a wide scope of nonprofit organizations and charitable causes in support of our community. For information, please visit us at www.bankatlantic.com/bafoundation/
About BankAtlantic: BankAtlantic, Florida’s Most Convenient Bank is one of the largest financial institutions headquartered in Florida. Via its broad network of community branches, online banking division - BankAtlantic.com , and conveniently located ATMs, BankAtlantic provides a full line of personal, small business and commercial banking products and services. BankAtlantic is open 7 days a week with extended weekday hours, Free Online Banking & Bill Pay, a 7-Day Customer Service Center and Change Exchange coin counters.
BankAtlantic Bancorp (NYSE: BBX) is a bank holding company and the parent company of BankAtlantic.
BankAtlantic, Florida’s Most Convenient Bank, Contact Info:
Media Relations:
Sharon Lyn, V.P.
Telephone: 954-940-6383
Fax: 954-940-5320
Email: CorpComm@BankAtlanticBancorp.com
Public Relations for BankAtlantic:
Rbb Public Relations
Sandra Fine
Telephone: 305-567-0535, Fax: 305-448-5027
Email: sandra.fine@rbbpr.com
BankAtlantic Bancorp Investor Relations:
Leo Hinkley, Investor Relations Officer, SVP
Phone: 954-940-5300, Fax: 954-940-5320
Email: InvestorRelations@BankAtlanticBancorp.com
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